Tracksuit forms Global Advisory Board to usher in next chapter of growth

Today, we announced the formation of Tracksuit’s Advisory Board, introducing members Tim Brown (Allbirds co-founder), Emily Kramer (Marketing advisor and author of MKT1 Newsletter) and Benoit Garbe (founder of Quint Advisory, former AB InBev US CMO, and former Kantar executive). Distinguished leaders with unparalleled expertise in product development, go-to-market strategies and leadership growth, the board will play a crucial role in guiding Tracksuit toward achieving its vision of having Tracksuit’s brand data in every boardroom.

"As we embark on a pivotal year for Tracksuit, the exceptional expertise of Tim, Emily, and Benoit will be game-changing in driving our vision forward and challenging the norms of brand strategy," said Connor Archbold, Tracksuit’s Co-Founder & Co-CEO. "Building this Advisory Board is a milestone moment for us, and these three brilliant, hungry, and kind leaders will play a key role in propelling Tracksuit toward our bold ambitions."

Introducing our new advisors 🤌

Having invested in Tracksuit in its Series A investment round in 2024, Tim Brown, the co-founder of Allbirds, brings a unique blend of brand-building expertise and experience scaling a company from concept to 1,000+ employees. With a deep understanding of the challenges faced in creative brand building, especially in the data-driven marketing world, Tim is also passionate about fostering high-performance cultures. Brown shared: "Tracksuit is poised to transform brand tracking with a tech-forward approach, challenging the outdated, slow methods of the past. I’m excited to support their mission to build brands that truly matter and cultivate a high-performance culture along the way."

Also an existing investor in Tracksuit, Emily Kramer brings deep expertise in marketing strategy and organizational design, with a proven track record of building high-impact marketing teams at startups like Asana, Carta, and Ticketfly. As seasoned advisor and investor, she has worked with dozens of startups, helping them navigate the challenges of marketing leadership and brand growth. Kramer shared: "Tracksuit is reimagining how marketers measure success, making brand tracking more accessible and actionable. As a marketer, I’m thrilled to support a team that’s transforming how we think about and invest in brand."

As a former Managing Director of Kantar Consulting, Benoit Garbe brings a wealth of expertise in brand tracking and market research consultancy to the Tracksuit Advisory Board. With a career spanning across the U.S., Europe, Africa, the Middle East, and Asia Pacific, previous roles also include Chief Marketing Officer and Chief Strategy Officer at AB InBev, providing Benoit with a deep understanding of how distinctive brands drive growth with the ability to connect strategy, data, and execution. His expertise in making marketing more consumer-centric and data-driven aligns perfectly with Tracksuit’s vision of offering agile, accessible, and AI-powered solutions. Garbe commented: "Tracksuit embodies everything I look for: bold ambition, innovative solutions, and a team of driven yet deeply human leaders. I’m thrilled to contribute to their mission of redefining brand measurement."

Setting up for success 🚀

The establishment of Tracksuit’s Global Advisory Board comes on the heels of a year of record-breaking success. We topped over $12 million USD in annual recurring revenue in 2024, serving more than 650 customers globally, and we're yet to close out our fourth year in business.

We're really excited for the year ahead and can't wait to see the impact that Tim, Emily and Benoit make!