The Inside Track
A weekly look at what Tracksuit's marketing science team is seeing in the data. Every story is built from Tracksuit data, the always-on brand tracker. Request a demo to see it for your brand.
82 stories
Liberty Mutual grows investigation, claimed usage and preference in the US General Insurance category
Warby Parker grows awareness in the US Prescription Eyewear category
Argos grows awareness, consideration and preference in the UK Electronic Retailers category
e.l.f. grows awareness, consideration and claimed usage in the UK Makeup & Cosmetics category
Cadbury grows awareness, consideration, claimed usage and preference in the Australian Chocolate Bars and Blocks category
Lagunitas lifts all brand funnel metrics in the Craft Beer category in the US
Native Pet moves up at every funnel stage in the Pet Care category in the US
Forbes strengthens every stage of its funnel in the Financial News & Media Sources category in Australia
Nutrition Geeks gains ground in Awareness, Consideration and Claimed Usage among 35-54 year olds in the Wellness Supplements category in the UK
Youfoodz grows across the full funnel in the Pre-Made Meal Delivery Service category in Australia
Blue Buffalo moves up at every funnel stage in the Dog Food category in the US
Natural Grocers gains ground at every funnel stage in the Specialty Supermarkets category in the US
Loveholidays strengthens Awareness, Consideration, Claimed Usage and Preference among females in the Travel Booking category in the UK
Adanola grows Awareness, Consideration and Claimed Usage in the Women's Activewear category in the UK
Amazon delivers growth across the full funnel in Australia
Yo-Chi serves up gains in three funnel stages in Australia
DraftKings stacks up gains at every funnel stage in the US
Nationwide increases Awareness through to Preference in the UK
PG Tips brews up gains among 35+ year olds in the UK
BIG4 Holiday Parks grows every funnel stage in Australia
Goose Island grows three funnel stages among 21-34s in the US
Ecover grows Awareness and Consideration in the UK
Alo grows Awareness, Investigation and Preference in the US
Head & Shoulders grows Preference, the hardest metric, in the UK
Frequently asked questions
What is The Inside Track?
The Inside Track is a weekly series from Tracksuit's marketing science team. Each week it looks at brands whose brand health is growing, with one story per brand covering how they moved through the funnel and what brand-building sits behind it.
Where does the data in The Inside Track come from?
It comes from Tracksuit's brand health tracker. Each story compares a 12-month period, for example September 2025 to August 2026, and looks at how a brand's metrics moved within its category and country.
How often is The Inside Track published?
New stories are published every week.
How do I read the charts?
Each chart shows a brand's funnel over time, with a line for each stage the brand has data for, such as awareness, consideration, investigation, usage and preference. The labels show where each line started and ended, and the change in percentage points (pp). Lines use a 3-month rolling average, and charts are filtered by category, country and sometimes an audience such as age or gender.
Which brands and countries does The Inside Track cover?
Brands in the US, UK, Australia and New Zealand, across industries from food and drink to financial services, health and beauty, and travel. Each story picks a brand whose metrics have grown significantly over the period, and you can filter the list by industry or region.
How can I see my own brand's funnel?
Tracksuit's brand tracker shows how awareness, consideration and preference move for your brand over time, and how that compares with competitors and the category. Book a demo to see it.
Want a funnel like this for your brand?
Get a tailored walkthrough of Tracksuit, the always-on brand tracker behind the data in The Inside Track. See how awareness, consideration and preference move for your brand, and how you compare with competitors and the category.
Book a demo