Tracksuit is the common language to measure and communicate brand.
Meet the Tracksuit dashboard
A dashboard that you'll love to look at. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team.
Funnel
Understand the strength of your brand by tracking conversion from awareness to consideration and preference, relative to your competitors. Measure the size and growth of your category and total addressable market over time.
Funnel
Understand the strength of your brand by tracking conversion from awareness to consideration and preference, relative to your competitors. Measure the size and growth of your category and total addressable market over time.
Imagery
Truly understand how the market views your brand through unprompted word associations. Learn which messaging and values are being adopted by consumers (whether organically or through campaigns).
Imagery
Truly understand how the market views your brand through unprompted word associations. Learn which messaging and values are being adopted by consumers (whether organically or through campaigns).
Profile
Know where and who to target with focused marketing efforts. Measure how awareness, consideration, preference, and usage differ across genders, regions, and age groups. Know where and who to target with focused marketing efforts.
Profile
Know where and who to target with focused marketing efforts. Measure how awareness, consideration, preference, and usage differ across genders, regions, and age groups. Know where and who to target with focused marketing efforts.
Statements
Track your alignment to key brand values against your competitors. Who’s the most trusted brand in your category, the best value for money, the most customer centric?
Statements
Track your alignment to key brand values against your competitors. Who’s the most trusted brand in your category, the best value for money, the most customer centric?
Timeline
And of course, measure how all of the above is changing over time. Understand your brand growth and future demand, relative to competitors. Easily communicate marketing success and budgetary needs to key stakeholders.
Timeline
And of course, measure how all of the above is changing over time. Understand your brand growth and future demand, relative to competitors. Easily communicate marketing success and budgetary needs to key stakeholders.
Brand tracking in three easy steps
Set up
Our research experts set up your survey using the same methodology as the biggest brands (but faster).
Surveying
We survey thousands of people each week from panels of millions around the world.
Insights
You'll have full visibility of your brand health in 30 days, with insights updated regularly.
Tim Snape, Marketing Director at Heaps Normal
Alexandra Peek, Chief Marketing Officer at Bondi Sands
Rachael Jordan, Global Senior Brand Manager at Mayborn Group (Tommee Tippee)
Rachel Beange, Head of Marketing at Sharesies
Christina Knox, Brand Marketing Manager at Archie Rose
Madeline George, Marketing Director at Ārepa
