The Awareness Advantage
Unlock the report to find out:
đ€ Why if you want to drive business metrics, brand matters.
đ How high brand awareness advertisers drove 2.86x higher conversion rates than low awareness advertisers.
đ How to harness the BFF power of brand and performance marketing to build a sustainable, profitable business.
Why brand and performance are BFF goals on TikTok
New research from Tracksuit and TikTok reveals how once bitter rivalsâperformance and brand marketingâachieve better outcomes together. Discover why they're better as besties for advertising success.
Brand and Performance. Theyâre as iconic a duo as:
