Meet the brand builder’s BFF.
Brand tracking that drives outcomes
Proof points every marketer needs.
Stop playing defense with your brand budget. Tracksuit turns your brand building efforts into rock-solid evidence that consistent investment moves the needle, so you can justify every dollar of brand spend with confidence.
Timeline
Your brand performance story in one chart, perfect for your next board report. The Timeline tracks how your funnel metrics are shifting over time compared to your competitors, with changes mapped to key campaigns and market moments.
Funnel
Get a quick view of your total addressable market and category penetration and use this to contextualise your brand funnel, from awareness to consideration, usage and preference.
Imagery
Truly understand how the market views your brand through unprompted word associations. Learn which messaging and values are being adopted by consumers (whether organically or through campaigns).
Big brand decisions? We’ve got your back.
Tracksuit provides the insights you need to make confident, data-backed big bets that drive growth – whether that’s launching a campaign, entering a new market, planning a rebrand or presenting a new strategy to the board.
Coach’s NotesBeta
Short on time but need actionable insights? Coach’s Notes provides a dynamic, guided summary of your brand data highlighting the most significant changes in your category, funnel and perceptions.
Statements
Track alignment to key brand attributes versus your competitors, and identify which ones drive conversion. Who’s the most trusted brand in your category, the best value for money, the most customer centric?
Conversion
Learn how people convert through your brand funnel relative to your competitors, and use this to uncover where you’re losing customers along the journey (goodbye leaky funnel).
Understand your category inside and out.
Get inside the minds of your category buyers and use these insights to spot white space, find your people, and build strategies that actually resonate.
Profile
Compare your audience makeup against the broader category to find your next growth opportunity. The Profile page helps you spot where you're over or under-indexing demographically, so you can target smarter and maximize your budget for the biggest impact.
Media Consumption
Shaping a media strategy? Make informed decisions by understanding where your category buyers actually spend their time across platforms and channels.
Tired of the status quo? Us too.
The Old Way
- Annual dips with a $100k+ price tag
- Static PDF reports delivered once a year
- Hard to share, harder to explain
- Owned by insights, locked away
- Dense data, zero direction
With Tracksuit
- Affordable brand tracking starting at $19.5k
- Always-on dashboard so you’re never flying blind
- Easy-to-copy charts and text for reporting
- Self-serve access for the whole marketing team
- Beautiful, intuitive visuals with built-in clarity
How it works
Set up
Our in-house research experts set up your survey using a tried and tested methodology. We partner with Dynata, the world’s largest panel provider, who connects us to the humans that will complete your survey. This is the same source used by enterprise-level brand trackers for many of the world's leading brands, like Amazon and Spotify.
Surveying
We continuously survey a nationally representative sample of people based on age, gender and region. Respondents are carefully qualified into a category based on purchase behaviour. Once surveying is complete, our data is rigorously cleaned and weighted to census population counts for accuracy before landing in your dashboard.
Insights
You’ll get a benchmark read of your brand health in 30 days, with insights updated in your Tracksuit dashboard monthly (we’ll send you an email when your data is ready). A dedicated Brand Champion will be on hand to help you navigate and interpret your data with thorough onboarding and quarterly check-in sessions.