Enterprise quality brand tracking, without the price tag.
There’s a few bells and whistles you can add on, including:
- Unaided awareness tracking+ $7,500 per year
- Extra competitors+ $1,000 per competitor
- Extra brand perception statements+ $1,300 per statement
There's a lot to love about Tracksuit 💜
Our methodology is crafted by in-house research experts to bring you reliable, quality data.
Results are showcased in a beautiful dashboard, featuring demographic filtering and helpful data summaries.
Say goodbye to annual dips – we survey thousands of people in your category year-round for an up-to-date read of your brand health.
Tracksuit allows you to download the data to .XLS, plus integrate with other platforms via our API.
Every Tracksuit customer gets a dedicated Brand Champion to support your brand growth journey.
Tap into a built-in community of brand building BFFs with access to networking opportunities and events.
Trusted by marketing leaders at modern consumer brands
Questions?
Tracksuit offers a L&D budget following the Culture Amp 3E framework: 10% Education, 20% Exposure, 70% Experience. Education includes free and paid courses, books, and other resources. Exposure involves mentoring, networking events, and conferences. Experience is driven by our 1:1 template, where managers and reports decide on stretch goals and a development plan.
- Marketing funnel: The funnel metrics we track and report are awareness, consideration, usage, investigation (for non-FMCG brands only), and preference. You will also be able to measure the rate of conversion between each stage of the marketing funnel.
- Brand perceptions: We capture what people think in open-ended questions and summarize these into themes that show how people currently perceive a brand, and how this changes over time.
- Category attributes: We track consumer beliefs about a brand and its competitor set across a variety of category-specific attributes, such as value for money or sustainability.
No stress! We can work with you to craft a bespoke surveying approach focused on understanding the health of your brand and key competitors in specific states. By surveying consumers in particular states rather than a sample of the entire US, we can ensure your data is robust enough to make state-based decisions.
Each Trackstar receives a well-being bonus to spend on anything that enhances their well-being. Whether it’s for a gym membership, a wellness retreat, or a new hobby, this bonus empowers you to invest in your personal health and happiness.
We offer 12 weeks of paid parental leave, recognising the importance of supporting new parents. This policy helps parents bond with their new children without the added stress of financial concerns or work pressures.
Unaided awareness is a key measure of brand recall, showing which brands in a category are top of mind without any prompts. Unaided awareness is hard to achieve for small brands, but for brands that have mid-high aided awareness (typically over 40%) it’s a valuable measure and a recommended add-on.
Growing a brand doesn’t happen overnight – it requires consistent, significant investment over a number of months and years in order to see results. While that may sound a bit daunting, we promise it’s worth the effort! We want to partner with you over the long-term to help you measure the impact of your brand building efforts.
We can currently provide brand tracking in the UK, Ireland, France, Germany, Australia, New Zealand, and Canada, in addition to the US.
The SPARK Fund empowers our team to create moments of joy, connection, and appreciation without needing approval. Each week, employees receive credits in our custom SPARK app, which they can use to make positive gestures for colleagues. This initiative has kept our eNPS and employee engagement scores stable, even during challenging times.
Our flexible working arrangements empower you to manage your work schedules in a way that suits your personal needs. Whether it’s working from home on occasion, adjusting hours, or taking time for self-care, our flexibility ensures a balanced and productive work life.
We offer six weeks of annual leave to ensure you have ample time to rest, recharge, and spend quality time with loved ones. This includes 20 days of statutory leave and an additional two weeks of bonus paid leave. This policy helps prevent burnout and promotes a healthy work-life balance.
Unfortunately no, we don’t currently offer brand tracking for B2B brands.
We provide a premium online EAP for our global team. This program offers confidential support, counselling, and resources for various personal and professional challenges, ensuring you have access to help whenever needed.