Brand Map of Britain
In this first edition of the Tracksuit Brand Map of Britain, we chart British preference for brands across five key categories – Supermarkets, Fast Food, Tea, Biscuits and Beer – based on a survey of over 6,000 UK consumers.
Get the report to find out:
✨ The power of preference.
🚀 Why marketers should care about regional differences and how to unlock these local loyalties.
🇬🇧 A breakdown of the top brands across all the regions in the UK.
39% of British tea drinkers are loyal to their preferred brand.
“Our research uncovers the profound loyalty Brits have for their tea. The data reveals that brand preference goes far beyond taste; it’s an emotional connection. British tea drinkers are weirdly loyal, which speaks to how brands have successfully woven themselves into the fabric of daily life and national identity.
“While businesses and brand often focus on generational preferences, this research shows that regional ties play an equally crucial role in shaping consumer habits, highlighting how where we live can unite us just as much as, if not more than, age.”
- Matt Herbert, Co-Founder and Co-CEO of Tracksuit.